THE BEGINNING OF BIJOU.Q

“Design was not enough for me, I wanted to learn more. Perfection requires knowledge, practice and most importantly, attention to detail! It is ALL in the detail.”

The driving force behind BijouQ is founder M. Kerdi’s relentless pursuit of knowledge. Kerdi discovered his passion for design 25 years ago working as a bespoke tailor in his own atelier. In 2006 he began studying at the International Gemological Institute and realized his true calling: jewelry. After years running a company that produced jewelry for brands around the world, kerdi noticed a void in the market for exceptionally high-quality jewelry. He launched his brand BijouQ in 2017 to fill this void and has never looked back.

Kerdi’s vision has always been to create a brand that is known for its quality. To him the name of his brand needed to display that. “Bijou” inspired by the French “Jewel” and the “Q” for “Quality” was the ideal fit.”BijouQ was the perfect name for what I wanted to represent in my brand… a small elegant and highly prized piece of delicate workmanship.”

As the brand grew, Kerdi brought on Marah and Batool, two young enraptures to head the marketing and design departments respectively. Both in their twenties,

these promising additions to the company implemented new marketing strategies and introduced innovative design ideas that have helped the brand flourish into what it is today.